If I build it, will they come?

One of toughest parts of what I do involves some serious waiting...funny how I don't seem to be gaining any more patience:)


- I wait for ads to be published - to make sure they look exactly as intended (and if they don't, I have a bone to pick)

- I wait for press to pick up my news releases and for media to return my calls so that I can pitch a client's story - or remind them why a client deserves that extra attention:)

- I wait to for my work to, well, work - IF I BUILD IT, WILL THEY COME?

There's always a moment - usually just before an event starts - when I question whether enough was done to fill seats, to give the entertainment I hired an audience, to make a difference in my clients' bottom lines, etc.

I work with many clients on many events - some have big budgets for advertising, some none at all...and I am, as of today at least, pleased to say that I have managed to keep clients happy - their success is my success.

As the economy gets worse and as people try to keep their doors open and their bills paid, my phone is ringing and I am thankful. People want help building it - so that they will come.